JBWrites iBlog

Pink’tober is Here! The Pink Party at the House of Blues San Diego is October 16, 2010!

Posted in JBWrites, Pink Party by JBWrites on October 9, 2010

Pink’tober is here!

Saturday, October 16, 2010, the Party is getting close!

Join a thousand of your closest friends as we celebrate life with a Masquerade themed, Cirque infused, laser-lighted spectacular not seen since, well, last year’s Pink Party at the House of Blues San Diego! Go online today and buy your tickets today at www.PinkPartySD.com.

Celebrating its 5th Anniversary, the 2010 Pink Party is one of San Diego’s premiere events to raise funds and awareness for breast cancer (www.PinkPartySD.com). Directly benefiting the Breast Cancer Fund (www.breastcancerfund.com), the leading national organization working solely on eliminating the environmental and other preventable causes of the disease, and The Breast Cancer Network of Strength (www.networkofstrength.org), which offers comprehensive support to those newly diagnosed, survivors, their families and loved ones, ensuring no one faces breast cancer alone.

This years musical entertainment includes a special live performance by Soul in the Machine and DJs Noel Sanger, John Beaver, Myron Eugene, Lea Luna, Tara Brooks, and Sandman. The Pink Party’s signature High-Fashion Runway Show feature designs by Medavog Couture and Anjela Piccard. Cirque Performances by Hoop Unit, LipStikInc, Fire-N-Ice, The Shimmy Sisters, and HoopCharmer. And in the our VIP (Very Impressively Pink) Lounge, along with tray pass service of House of Blues tasty treats, The San Diego Arts Guild will show the collective works of various Southern California artists who support breast health.

However, this type of success is only possible due to the support of our sponsors. The 2010 Pink Party’s Silver Anniversary is proudly being held once again at the House of Blues San Diego on Saturday, October 16, 2010! Join in as we celebrate five years of award-winning breast cancer activism with special guests Soul in the Machine and sponsors Aim to Simplify, MOPA, Luscious Lashes SD, Dr. Flowers Vision Institute, Fashion Careers College, Shindy.TV, Diesel Salon, and special emcee KUSI’s Style Guy & Fashion Forward’s™ very own Leonard Simpson and more in sponsoring The 2010 Pink Party! For more information and to appreciate the scope of The Pink Party, visit its website, www.pinkpartysd.com.

Izza Kizza Press Kit

Posted in Creative, JBWrites by JBWrites on September 26, 2010

A Press Kit project that our creative team put together for Southern Hip-Hop artist Izza Kizza.

Special thanks to Sonya Ziegler of Aim to Simplify for her concept oversight and Julia (Jules) Kelly for her phenomenal, creative graphic designs and endless energy with the revision process!  Both of you are beyond belief!

 

 

Healing Therapy Through Art: MONARCH SCHOOL

Posted in Creative, JBWrites, Political by JBWrites on June 20, 2010

Originally titled

BUTTERFLY ART

(First published in Fine Magazine, August, 2009)

by

Sonya Ziegler and John Butler

Like a butterfly emerging from its chrysalis, the metamorphosis of the art program at Monarch School has gone from a mere crawl to spreading its wings and taking flight. This  important art program for homeless and at-risk kids dates back to 1998, when Chicano Park muralist, painter and activist Mario Torero worked with a group of students from The Monarch School to create a series of murals. Drawing upon the challenges, hopes, dreams and dread of these children, the mural focuses on what it means to be homeless, from the child’s point of view. To this day, these murals greet everyone who enters the school and proudly shows that art is the heart of the school.

Dedicated to providing homeless and at-risk children with an accredited education while caring for their basic needs, Monarch School is located in downtown San Diego and is one of only two such school left in the United States. With more than 100 kids between the ages of 7 and 18 enrolled at any one time, the professionals there are making sure that these fantastic, sometimes forgotten kids, get the accredited education they need to break the cycle of their family’s pain. With the average age of a homeless person being just 9 years old, there are more than 2,200 homeless children in San Diego and more than 300,000 nationwide! Touring Monarch School, witnessing the creativity of the kids and the dedication of the staff restores hope and reminds all of us that we can help these young lives.

Through art, this diverse assortment of students express themselves in a way that is meaningful, beautiful and personal. “The arts provide such a real way for students to stay connected to their cultures and to share their cultures,” says Rachelle Jacobson, Monarch’s Expressive Arts Therapist since the evolution of the position in October 2007. Originally hired in 1998, she has witnessed the development of the art program since the mural project spurred the school into officially starting an art program; to today, when artistic expression is used as a therapeutic tool for these challenged kids. With a Masters Degree in Expressive Arts Therapy, Rachelle is pioneering this new program using an array of artistic outlets that allow the child to show, rather than tell what is going on inside of them. Helping these kids deal with the challenges that have been presented to them so early in their young lives. “When insecurity takes energy away from learning, artistic expression, such as theater, dance, painting and sandtray therapy, can restore a child’s strength by creating safe experiences to draw from.”

“It took me four years to paint like Raphael, but a lifetime to paint like a child,”

Pablo Picasso.

With no stigma attached, Rachelle says that students receiving Expressive Art Therapy are not mocked by other students, but are instead envied. “Once, a student came up to me and asked. What do I have to do to come and see you?” Rachelle replied, “You just need to be facing some challenges.” The little girl, who was just 9-years old, remarked adorably, “I’m psycho…

“What a powerful medium the arts are in a school program. It engages the kids, nurtures them, gives them another, creative way to communicate and express themselves. In addition, homelessness is not the biggest issue. These are kids trying to figure out who they are. They want to know where they fit in. They are dealing with parent issues, kids picking on them and all of the normal issues you would expect to see at a regular school,” Rachelle goes on to add that, “The students of Monarch School are not the reason why their family is in a shelter, or on the street. They’re only kids!”

Help these kids bridge the gap that divides them from the life they know, and the one they dream of. Today, you read about these kids, what are you going to do tomorrow? Go to their website, www.monarchschools.org, and volunteer, donate art supplies, join with Fine Magazine in doing something now.

Credits

Sonya Ziegler is a Professional Organizer, Event Planner, and CEO of Aim to Simplify. John Butler is a professional Ghostwriter and Freelance Writer living in San Diego’s historic Gaslamp District. Inocente Izucar, whose art decorates these pages, was in 8th grade when she created these works of art.

JB’s office

Posted in Creative, JBWrites by JBWrites on June 19, 2010

A new client sent me some research material to read…

What? Your office doesn’t have a view?

Sent from my iPhone.

Pink Party 2009 DJs!

Posted in JBWrites, Pink Party by JBWrites on November 21, 2009

For Immediate Release

The Who’s Who of SoCal DJs

Performing at the House of Blues on December 3, 2009!

Alicia Gatto latest efforts on “Remix 4 $Change.00″ have been compared to Madonna’s Confessions on a Dance Floor and was recently featured on one of the top 100 electro music blogs EQ (Electroqueer) for her music video Jaded Girl. Her music video, The Search, won an award for best independent pop music video.

DJ Ayla Simone’s unique and eclectic style is taking the club circuit by storm. Originating from San Diego, she is in high demand for her vocal talent and for her musical selection which she drops on eager crowds.

Blue Insomnia has been DJ’ing locally and internationally for five years at top clubs, playing alongside world class DJ/Producers like Sasha, John 00 Flemming, Marco V and DJ Dan, to name just a few. Blue is currently producing an exclusive album that bridges electronic music, with world class musicians.

DJ Jacques The Ripper is native of Bordeaux, France. Now living in Los Angeles, this multi-dimensional DJ deftly navigates the currents and genres of electronic music. While his diverse music library will stretch all over, they all share a common love – BASS! Jacques own label, Heargasm Productions, has released 3 mixes since being founded in 2007.

DJ Lea Luna’s inspiration for this scene is nothing short of her life passion for music, dancing and art. As a singer, songwriter and a producer, Lea’s unique style, skills, stage presence and love of music has left dancers and club goers from around the world inspired.

Oscure established The Los Angeles Breakbeat Association In 1996, a collection of L.A. DJs who support and promote the Breakbeat sound. His first record entitled, Oscure Presents FunkyGhettoPhonics, was released on his own independent label, L.A.B.A.

DJ Theron is a name that those familiar with San Diego Nightlife know very well. His impact on the music scene is not limited to Southern California, nor simply across the country but throughout the world! He has DJ’ed venues from L.A. to Vegas, to Miami, from the U.S. to Switzerland playing for anxious crowds along side such industry legends as Donald Glaude, DJ Dan, DJ Icey, Bad Boy Bill, Beej, and Tiesto.

Visit our website for complete details at WWW.PINKPARTYSD.COM

Now in its 4th year, The 2009 Pink Party is one of San Diego’s premiere events to raise funds and awareness for breast cancer (www.pinkpartysd.com). Directly benefiting the Breast Cancer Fund (www.breastcancerfund.com), the leading national organization working solely on eliminating the environmental and other preventable causes of the disease, and The Breast Cancer Network of Strength (www.networkofstrength.org), which offers comprehensive support to those newly diagnosed, survivors, their families and loved ones, ensuring no one faces breast cancer alone.

###

Ghostwriting

Posted in JBWrites by JBWrites on November 11, 2009

Ghostwriting a 300 page manuscript, on average, takes 3 to 4 months to complete. And while the time and dedication needed to complete a book seems out of reach to most, turning into a recurring New Year’s resolution, there is hope: me! From the initial concept meetings, through development of the project, to a finished manuscript that is polished and ready for publication through a Print On Demand service, I help people fulfill their goal of getting their book written!

As an example, the fee for a 300 page, non-fiction project starts at $25,000.00.

Please contact me for a quote on your project and to check on my availability!

“I don’t fear the blank page…

It is but a canvas waiting to be painted with words, your words.”

-JB

An open secret throughout the ages, Ghostwriters have been used by executives, professionals, celebrities, politicians and kings to control their mythologies, their legacies, and secure their moments in history. They know that “writing” a book requires a level of dedication that they cannot afford to give lest they take their eye off their own tasks… They know that their time is too valuable or too limited for them to dedicate the weeks, months, and sometimes years needed for them to be able to finally get their book written…

They have known that which you now know; Ghostwriters are the enablers of the written word.

  • 20% due on signing; 20% on delivery of detailed outline, 20% on delivery of first draft of a sample chapter, 25% on delivery of first draft of entire manuscript, 15% on delivery of revised manuscript.
  • All required travel expenses (at the current, per-diem IRS Rates for food, hotel, mileage, and if required, airfare) will need to be pre-paid by the client prior to leaving San Diego. Travel time is billed at $45 an hour, and is due weekly on Fridays. Typically, pre-approved travel is needed for interviews and for research based on the client’s needs and/or requests.
  • Open to discussing temporary relocation for duration of project, both nationally and internationally.
  • Signing of a Non Disclosure Agreement (NDA) is a standard business practice (and the occupational hazard of being a Ghostwriter).

“After everything is said and done,

it’s your name on the book!”

-JB

The PowerStraps Launch Party to benefit the Pink Party

Posted in JBWrites, Pink Party by JBWrites on November 6, 2009

The PowerStraps Launch party PR

RetroTURF; Redefining Real

Posted in JBWrites by JBWrites on August 26, 2009

HD RetroTURF Close Up

So, how do you save over 30,000 gallons of water?


Discover what the best of the best is when it comes to artificial turf products such as the RetroTURF  brand of synthetic grass. Long gone are the days of that cheap green stuff you use to tee up your golfball with at the driving range! At the forefront of todays artificial grass business is RetroTURF, a company dedicated to helping Southern Californians conserve water while conserving their hard earned cash.


Few things in life provide instant results, but by replacing that brown and dying lawn with a product that even Mother Nature would approve of, you’ll be amazed at how great your home will look! In about a day, the professionals at RetroTURF can install a new lawn that will have your neighbors sneaking over to check out. Watch for it! They’ll walk by a couple of times, maybe even double park and run over, look around to see if anyone is watching them just to feel it… If the folks at RetroTURF could bottle the fragrance of a freshly cut lawn, they would really be confused!


Check out the high definition photo from an actual installation. This is what the highest quality artificial turf could look like in your front yard! Allowing you to stop wasting thousands of gallons of water trying to keep your lawn from turning brown. Freeing your Sunday mornings from the choir of pulling out the lawn mower and the weekly, quiet trudging back and forth cutting, edging and trimming of what’s left of your lawn. Letting you escape from the cycle of spreading fertilizers to make it green and grow while you spraying even more chemicals to keep out the inevitable weeds.


RetroTURF is also the preferred brand of many Home Owner Associations as it reduces labor costs associated with estate maintenance, increases curb appeal for the neighborhood, and with a life expectancy of about 25 years, and a 10 year product / 2 year installation warranty, it’s an investment that will last.


Visit their website at RetroTURF.com today and rekindle the pride you had in the appearance of your home when you first became a homeowner. Not only will artificial turf increase the visual impact of your property to those driving by, it also positively impacts your properties value!


For more information, log on to www.retroturf.com

or call 800.383.6657.

Social Media Marketing!

Posted in JBWrites by JBWrites on August 14, 2009

Hiring a professional in Social Media Marketing is not an expense, it is an investment in your business that builds your business.

Are you looking to market your business?

I know, dumb question. But, is it really?

Do you know how to market your business to millions of people by using digital bread crumbs to lead them to your door?

Do you know how to be found by that customer walking down your street while searching for you on their iPhone or Blackberry?

Do you know how to make your business stand out in todays 3-G, WiFi, HotSPot, Smart Phone world?

The answer is SOCIAL MEDIA MARKETING! Your customers are there, where are you?

Specializing in Social Media Marketing (SMM) and Search Engine Optimization (SEO)/Keyword writing, I can help you virtually market your business for less than you’d expect! Find out more by contacting me today at JBWrites@me.com.

Partnering with a professional, Freelance Writer can help you get your marketing efforts up to speed as you merge onto the Internet.

We can turn that scooter you are puttering around on into a Mini Cooper, then a Hummer, and eventually into that Mack Truck of a sales machine you want to be cruising down the Information Highway in – where size really does matter!

To learn more about how to get your marketing efforts on Twitter, Facebook, LinkedIn, Fast Pitch, WordPress, Digg, et cetera! Visit my website at: http://JBWrites.com

With a monthly service package, we can do oh-so much more than keep you off page 10 of Google. My latest client moved off that page, and is now sitting comfortably on the fourth line of page 1 and enjoying a new stream of daily business leads.

SMO

Posted in Creative, JBWrites by JBWrites on July 20, 2009

Social Media Marketing

Social Media Optimization (SMO)

From a writer’s point of view, S-M-O spells job security!

The sheer magnitude of websites that need well written articles, blogs, and content grows daily. This chart, created in 2007 (and still the best visual reference I’ve ever seen), doesn’t even contain powerhouse sites like WordPress or Facebook! But, it’s not all good news as I’m sure that some sites have evaporated…

The reason I love this chart is because it reminds me of Dr. Stephen R. Covey’s Time Management Matrix in his book, The Seven Habits of Highly of Highly Effective People. With that knowledge as a basic understanding, use the Landscape below to determine which type of Social Media Website is appropriate for your needs: more social, more business, more technical, or simply more middle of the road? These are the questions that you will need to help your clients answer – and help you decide how to target your audience with your writing.

The Landscape

Sixty two prominent Web 2.0 companies and applications (as of 2007) are mapped out across two major dimensions: Content Sharing to Recommendations/ Filtering; and Web Application to Social Network. The four spaces that emerge at the junctions of these dimensions are Widget/ component; Rating/ tagging; Aggregation/ Recombination; and Collaborative filtering. Collectively these cover the primary landscape of Web 2.0.

Web 2.0 Landscape

“As with all our frameworks, the Web 2.0 Framework is released on a Creative Commons license, which allows anyone to use it and build on it as they please, as long as there is attribution with a link to this blog post and/ or Future Exploration Network. The framework is intended to be a stimulus to conversation and further thinking, so if you disagree on any aspect, or think you can improve on it, please take what is useful, leave the rest, and create something better.” Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author.

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